Even Radio Benefits From Mobile Marketing! By Brian Underwood 13Share If you thought radio was dead, think again. The funny thing about radio is that it continues to grow and surprise us with how it can adapt to the ever changing world that we live in. Radio always seems to [...]

By Brian Underwood · Comments 0 Comments 32Share The mobile numbers were up on Black Friday. During the two-day period of Thanksgiving and Black Friday, Usablenet, which powers the mobile sites for more than 100 top U.S. retailers including JCPenney, Aeropostale,PacSun and REI, said mobile traffic was up 160 percent from the [...]

Mobile Marketing Statistics By 2012, an estimated 10 trillion text messages will be sent and delivered globally. Those sure are some busy thumbs. The future of mobile marketing is bright. Very bright. 250+ million Americans carry mobile phones—over 80% of the nation’s population Source: CTIA Wireless Association Cell phones subscriptions [...]

It may be fairly simple to create a text message program for customers, but, like all effective marketing efforts, mobile must be measured and prove return on investment. Brands may also need to integrate customer information into a database. Mobile marketing has its own unique set of complexities that marketers [...]

Paul Cushman, director of mobile sales strategy at Yahoo Inc. in Sunnyvale, CA, just put together an interesting article about “The seven habits of highly effective mobile ad campaigns in 2011″. It’s good information to pass along to iZigg customers about the best ways to apply their new mobile marketing [...]

Mobile text advertising sounds so simple and appealing in theory.  What’s the reality?  The reality is that regulators do not want to see text advertising take the same dismal path as email marketing.  Email marketing is associated with spam and relentless unwanted advertisements.  As a consequence, text advertising has a well regulated [...]

Small-Business Guide – A Small-Business Guide to Text-Message Marketing – NYTimes.com. Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read. The use of text messaging, also called SMS (for short message service), has [...]

10 Mobile Marketing Predictions For 2011, According To The Mobile Marketing Association | Mobile Marketing Watch.   The Mobile Marketing Association today published its top ten mobile marketing trends to watch in 2011, and even though they’re aimed at the Asia Pacific region, they outline similar trends on a global scale. The [...]

By Joan Dailey  2010 More and more, businesses of all sizes are discovering the power of mobile marketing.  The ability to connect and engage in one-on-one direct communication with a client has an unlimited potential to grow your in-house list, increase your profits and expand your marketing horizons. But like [...]

By Matt Arndt · Comments 5 Comments Wednesday, August 25th, 2010 If you haven’t considered using text message marketing, then take a cue from these major organizations; by putting text message marketing to use, each of these powerhouses have seen increased profits, more customer feedback and altogether more successful ROIs [...]